CFP Board Releases 2022 Ad Campaigns
CFP® Board Updates
In their ongoing effort to grow the recognition of the CFP® Certification among both potential professionals and clients of professionals, the CFP Board has made some adjustments to their plan for digital advertising in 2022.
Of particular interest, the board plans to devote nearly 16% of their advertising budget to digital streaming services such as Peacock, HBO Max, etc. Traditional television is still the primary source of ad spend for the CFP Board, with 51% of its budget devoted.
Learn more here: https://citywireusa.com/registered-investment-advisor/news/cfp-board-unveils-2022-ad-campaign-ups-streaming-spend/a2383615
