CFP BOARD’S PUBLIC AWARENESS CAMPAIGN

CFP Board is on a mission to make consumers aware of a certificant’s value to their quality of life. Here is what the CFP Board says about awareness:

“CFP Board’s current Public Awareness Campaign, With a CFP® Professional, raises awareness among consumers of the difference that a CFP® professional can make in their lives. That difference is a CFP® professional — backed by rigorous training — acting as a coach and counselor who can help incorporate all aspects of one’s finances into a personalized roadmap that inspires trust and confidence, today and tomorrow.”

The campaign itself is comprehensive and “includes a mix of TV, online advertising, social media, radio and public relations efforts. The campaign raises awareness for CFP® certification and CFP® professionals, and encourages consumers to visit the Let’s Make a Plan website to learn more about financial planning and search for a CFP® professional.”

Register here for a special preview of the 2022 Public Awareness Campaign to be held on March 25, 2022.